The Fendi family have run the luxury Italian brand for most 100 years and are still at the helm to this day. With its roots in Rome the brand started as a leather atelier and pushed forward with innovative designs and brave styling making it a luxury stalwart beloved by celebrities and followers of fashion worldwide.
In 1965 Karl Lagerfeld was brought in as creative director and, working alongside the 5 Fendi daughters, gave the Fendi brand the international renowned “FF” Fendi Zucca logo. In the 1980’s the expansion of the brand was international and the Fendi name was catapulted into the limelight. With boutiques in some of the most salubrious locations in the world the name became synonymous with luxury and in the 1990’s Silvia Venturini Fendi designed “The Baguette Bag” a revolution in handbag design. Still one of the most sought after luxury handbags on the commercial market today.